Meet the Southport duo who founded a fashion brand in lockdown... sales are up 430%!
After being furloughed at the start of the pandemic and concerned about potential redundancy, cabin-crew Francesca, 27 and mortgage advisor Laura, 29 - who have been firm friends since high school - decided to embark on their ultimate dream, setting up a fashion brand.
Following months of sketching their designs and finessing their first collection, they launched The Nuevo Edit in August 2020 - and were an immediate hit with fashion bloggers and social media fans.
“Fran and I have been friends for over 10 years." Laura said. "We went to the same high school and have always been on a similar level when it comes to fashion. We're always turning up to social occasions wearing the same things - so when we were furloughed, we decided to pour our time into an exciting new venture.”
The Nuevo Edit focus on timeless, classic and neutral pieces that will be in your wardrobe for years to come. Some of their bestselling pieces include their Black Tie Shirt Dress, their Chocolate Satin Set and their Navy Satin Co-Ord.
“We don't focus on trend led pieces or throwaway fashion." Francesca assures. "All of our collections - past and present - are designed to form your capsule collection. You can mix and match pieces to create a variety of timeless and neutral outfits that are transitional for different seasons.”
Without any previous experience in the fashion industry, setting up a clothing brand was a huge risk for this duo from Southport.
“We both invested our savings into this project" Laura confessed. "So when you've already been furloughed and you're in the middle of a pandemic with so many unknowns, is very scary. But the response has been incredible - we've had fashion bloggers with hundreds of thousands of followers get in touch to collaborate - and our collections sell out every season.”
Shop your new wardrobe staples at The Nuevo Edit.
